XD IS INFINITY VISION!

Infinity Vision is a cinema auditorium certification that recognises cinemas meeting high standards across screen presentation, sound, projection performance and overall level of immersion — giving moviegoers confidence they’re getting a bigger, brighter and more immersive cinematic experience for an exceptional viewing experience.

How do cinemas earn Infinity Vision Certification?
Cinemas apply for certification and are evaluated against a set of standards across key areas, focusing on screen size, sound, projection light levels, and immersive experiences (e.g. panoramic or motion formats).
The certification framework considers:
• Screen size: large screen presentation
• Sound: immersive audio capabilities
• Projection: optimal brightness and image-quality

Does Infinity Vision replace XD?
No, XD brand stays exactly as it is. Infinity Vision is a certification that tells you the cinema screen meets Marvels’ additional high standards. Think of it as a seal of quality on top of a brand you already know and love.

Will Infinity Vision be available for other movies?
Yes, Marvel Studios’ Avengers Endgame: Encore and Avengers: Doomsday are the first films to play in Infinity Vision-certified cinemas, with more upcoming releases to follow.

Is Infinity Vision new technology?
No, Infinity Vision is a certification, not a technology. It verifies that a cinema screen meets Marvels’ high standards for screen quality, sound, and projection.

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